About

I'm Akaran Sivakumar, a cognitive science graduate transitioning into data science and machine learning. My background bridges experimental psychology, computational modeling, and data analysis to understand human cognition and behavior.

Currently building intelligent systems that combine technical rigor with human-centered design. I believe the most effective AI solutions emerge from deep understanding of how humans think, learn, and interact with technology.

Experience

Co-Founder

2024 - Current • BetterRoomie, Aarhus

  • • Built a platform with two fellow students to simplify roommate search in Aarhus
  • • Designed algorithm and backend in Firestore (GCP) to calculate compatibility scores
  • • Developed automated dataflows connecting questionnaires with matching algorithm
  • • Designed structured data models and validation logic for reliable matching
  • • Project funded by The Kitchen, Grundfos, and Fonden for Entreprenørskab

Data og Marketing Analyst

2022 - Sep 2025 • Curry Leaves, Sønderborg

  • • Improved SEO and increased online visibility by 63%
  • • Automated reporting processes in Python and Zapier

Marketing Assistant

Oct 2025 - Dec 2025 • TwelveSixteen, Aarhus

  • • Led Google Ads campaigns with audience segmentation and competitor analysis
  • • Set up GA4 tracking and integrated with Shopify
  • • Worked with Klaviyo email marketing, flows, and segmentation
  • • Conducted data analyses to improve ROAS and mobile experience

Education

BSc in Cognitive Science

Aug 2022 - Jul 2025 • Aarhus University, Aarhus

GPA: 10.3 / 12

Relevant coursework: Statistics & Data Science, Machine Learning, Bayesian Methods, Data Visualisation, Human–Computer Interaction

Bachelor's Thesis: Built a Generative Agent-Based Model using GPT-4o-mini to study personality traits and language adoption. Executed 2,000+ simulations and analyzed results using Bayesian statistical models in R.

Study Abroad

Jan 2025 - Jun 2025 • University of Leeds

GPA: A level (≈ 11.5 on Danish 7-point scale)

Courses: Artificial Intelligence, Machine Learning, Marketing

High School

Aug 2019 - Jun 2022 • Alssundgymnasiet, Sønderborg

GPA: 11.4

Courses: Maths A, Physics A, Chemistry A

Skills

Technical Skills

  • • Digital Marketing
  • • Databases & SQL
  • • Python & R Programming
  • • Machine Learning & AI
  • • Data Analysis & Visualization

Languages

  • • Danish
  • • Tamil
  • • English
  • • German